Lidl has been named as the official sponsor of UEFA Women’s Euro 2025 tournament, marking another milestone in the discounter’s commitment to support women’s sport.

The move adds to the discount grocer’s extensive sponsorship portfolio, with significant partnerships including in cycling with Lidl-Trek through the men’s and women’s and development team and the 2023 UCI Cycling World Championships.

Other partnerships include women’s and men’s handball sponsorships of the EHF Euros and IHF World Championships and in football, through the UEFA Euro 2024, UEFA Europa League and UEFA Conference League. ​

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Lidl GB marketing director Jo Gomer said: “Sport is an important part of our long-term commitment to inspiring health and conscious nutrition, and we’re thrilled to champion this through incredible events like UEFA Women’s Euro 2025 .

“These tournaments don’t just showcase world-class talent – they inspire people everywhere to get moving and embrace an active lifestyle.”

UEFA marketing director Guy-Laurent Epstein added: “As one of Europe’s leading food retailers, Lidl is an ideal partner to help us bring the energy and excitement of UEFA Women’s Euro 2025 to an even broader audience.

“We are delighted to build on our successful partnership with Lidl from UEFA Euro 2024 into UEFA Women’s Euro 2025, so we can continue to harness the power of football to inspire healthy lifestyles and the next generation of women’s football.”​