Nisa has kicked off a ‘three for £4’ mix-and-match freezer deal through to 2025, replacing its ‘five for £6’ freezer filler promotion in a bid to drive shopper engagement.

The new offer will allow the convenience retailer’s customers to choose any three qualifying products for £4 and forms part of Nisa’s commitment to addressing the growing demand for customisable and cost-effective meal solutions.

The shift comes as research indicates a significant consumer trend toward “mix and match” promotions across the retail sector, and within the grocer’s customer base, there has been a 17% increase year on year in partners buying into the freezer deal promotion, which One Stop said highlights the increased demand for a developing deal.

Retail analysis also highlights that mix-and-match deals encourage larger basket sizes and cross-category purchases, boosting customer engagement.

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The new promotion offers a range of options that will change periodically, allowing customers to try new products and avoiding the risk of stockpiling frozen items that can lead to a slower buying cycle

Stores will also see enhanced margin benefits compared to traditional fixed-frequency discounts, according to the retailer.

Nisa category controller Hannah Lockwood-Geck said: “This exciting new ‘three for £4’ mix-and-match frozen deal marks an important step in responding to our customers’ preferences and ensuring that we keep bringing innovative and appealing offers to our partners.

“By replacing our previous promotion with a flexible deal that allows consumers to personalise their choices, we’re enabling stores to provide an even better experience. This updated approach means our retailers can offer more tailored selections to match local preferences, improve margins, and better serve their communities.”

“We’re confident that this promotion will drive higher engagement and create a more satisfying shopping experience.”