Nisa unveils new campaign with deals to help shoppers keep costs down

Nisa has unveiled range of deals this month as part of its Fill Your Basket campaign, which aims to help shoppers combat the cost-of-living crisis and provide solutions to cheap and easy meals.

The deals put a focus on value to ensure the symbol group continues to provide its customers with a strong and varied offer that “delivers on price without compromising on quality.”

Available in Nisa stores now until the 11th October, the latest Big Deal includes promotions of an Indian takeaway for two with a savings of up to £10.89 on the RRP.

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For this week and next, shoppers can choose any two mains, two sides and a multipack of beers or soft drinks for £8, making the discount especially enticing for consumers on tight budgets.

The latest Freezer-Filler deal also offers value meals for families, together with certain Birds Eye and Carte D’or products, for a budget-friendly £6 – saving shoppers approximately £6.23 off the RRP.

“We know shoppers are increasingly seeking better value for money right now and will be particularly cost-conscious as we head into the colder months with household budgets squeezed,” head of customer and communications at Nisa, Laura Gomersal said.

She added that the Fill Your Basket campaign would “aim to demonstrate to shoppers that there’s no need to visit larger supermarkets to make their money go further,” when everyday value offers are available through local Nisa stores.

The news comes as other discounters and convenience retailers like Aldi are making an effort to be more competitive by keeping costs down for consumers, causing its market share to increase this week.

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