Lidl has launched its highly-anticipated 2024 Christmas jumper range after one sold every two seconds in previous years.

The discounter’s adults’ festive jumper are available in the middle aisle in two designs, including a red jacquard pattern with Christmas trees, snowflakes and ‘Ho Ho Ho!’ motifs repeated alongside the Lidl logo.

Meanwhile, the blue design features candy canes, present boxes and ‘Merry Xmas’ slogans, both of which are available with 20% off for £6.39 with Lidl Plus for today (27 November), or £7.99 without.

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Other additions to the 2024 range include a Men’s Premium Light-Up Christmas Jumper for £7.99 with Lidl Plus or £9.99 without, as well as a Dog Christmas Jumper for £3.99 with the loyalty scheme or £4.99 without.

The supermarket chain has pledged a £1 donation to its charity partner the NSPCC for every purchase of one of its branded Christmas jumpers.

It comes as Lidl has unveiled its take on Coca-Cola’s iconic Christmas truck with its own red truck which will tour the UK this winter.

The discounter’s 20-metre, 15-tonne festive truck will be wrapped in its own-brand Freeway cola label and will visit nine cities between 14 November and 1 December for its first tour.