Carlsberg has launched two limited-edition Christmas jumpers in a ‘Home’ knit and an ‘Away’ knit, playing on the brewer’s football heritage, as part of an online competition with Asda.

The new products will be unveiled via an official launch video on the Carlsberg UK Instagram channel and will be available to consumers at the start of the festive season when drinking occasions are on the rise.

The ‘Home’ knit has been designed in Carlsberg’s pilsner green, while the blue ‘Away’ knit is inspired by the brand’s 0.0% offering. Both designs also feature Carlsberg’s logo and hop leaf mark.

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In collaboration with Asda, online shoppers will have the opportunity to win one of 100 jumpers and/ or one of 10 £100 gift cards at the supermarket giant until 2 December.

Jumpers will also be available to win through the brewery giant’s UK social media accounts.

It comes as Asda pledged to invest almost £1m through grants and new in-store initiatives to spark conversations and tackle loneliness for the over 60s this festive season.