WHSmith has launched its first own-brand Christmas sandwich range across 300 travel stores, as it expands its food-to-go offering.

Available in store from today (20 November), the new range is part of the retailer’s exclusive Smith’s Family Kitchen food-to-go line and made up of eight different sandwiches.

The festive range includes Ultimate Christmas Dinner, with turkey and sage and onion stuffing, Merry Miso Chicken in a brioche bun, and Vegan Spiced Parsnip Christmas sandwich.

WHSmith UK travel managing director Andrew Harrison said: “In my book, your first Christmas sandwich marks the true start of the festive season, and our new range is perfectly designed to get all our travelling customers into the Christmas spirit.

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“This launch marks another food first for WHSmith and shows just how committed we are to growing our food credentials and offering a high-quality range for travelling customers, particularly those wanting a bit of Christmas magic on their journey!”

The new festive sandwiches follow WHSmith earlier this year launching Smith’s Family Kitchen, it’s first ever own-brand food-to-go range, consisting of sandwiches and wraps, in response the the growing demand for food among its customers at its travel stores.

The retailer reported that food now represents 15% of sales in its UK travel stores, with the category expected to growth further in the coming years.