Aldi teams up with Sauce Shop for ‘controversial’ festive flavours

Aldi x Sauce Shop
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Aldi has partnered with Sauce Shop to unveil two new “controversial” festive flavours ahead of the big day.

The discount grocer and the condiment brand are launching a Brussels Sprout Kimchi Hot Sauce which looks to reimagine the classic sprout with a Korean-inspired twist.

The pair have also launched a Spiced Cranberry Hot Honey sauce, which offers a festive take on the brand’s Honey Sriracha Drizzle.

The honey-dominated condiment features cranberries and chilli heat from Sauce Shop’s own fermented habanero and jalapeño chillies.


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Both products, which are priced at £3.49 each, will be available from 28 November in over 1,000 Aldi stores nationwide.

Aldi UK managing director of buying Julie Ashfield said: “Our latest collaboration with Sauce Shop might be our most controversial yet. Love them or hate them, we’re confident this unique hot sauce will win over even the most sprout averse.”

Sauce Shop co-founder Pam Digva added: “After the runaway success of our Brussels Sprout Ketchup over the past few years, we’re excited to unveil two brand new festive flavours in collaboration with Aldi.

“We like to push the boundaries of flavour and thought Christmas condiments needed more of a spruce-up. After an experimental Brussels sprout ferment went well (which took place under our stairs at home!), we thought “why not make that into a hot sauce?” It sounds odd, but it really works.

“Our Spiced Cranberry Hot Honey gives traditional cranberry sauce a run for its money. It’s a festive all-rounder, making the perfect dip for party food and I implore everyone who grabs a bottle to pour it in the centre of a baked camembert at some point.”

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Aldi teams up with Sauce Shop for ‘controversial’ festive flavours

Aldi x Sauce Shop

Aldi has partnered with Sauce Shop to unveil two new “controversial” festive flavours ahead of the big day.

The discount grocer and the condiment brand are launching a Brussels Sprout Kimchi Hot Sauce which looks to reimagine the classic sprout with a Korean-inspired twist.

The pair have also launched a Spiced Cranberry Hot Honey sauce, which offers a festive take on the brand’s Honey Sriracha Drizzle.

The honey-dominated condiment features cranberries and chilli heat from Sauce Shop’s own fermented habanero and jalapeño chillies.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Both products, which are priced at £3.49 each, will be available from 28 November in over 1,000 Aldi stores nationwide.

Aldi UK managing director of buying Julie Ashfield said: “Our latest collaboration with Sauce Shop might be our most controversial yet. Love them or hate them, we’re confident this unique hot sauce will win over even the most sprout averse.”

Sauce Shop co-founder Pam Digva added: “After the runaway success of our Brussels Sprout Ketchup over the past few years, we’re excited to unveil two brand new festive flavours in collaboration with Aldi.

“We like to push the boundaries of flavour and thought Christmas condiments needed more of a spruce-up. After an experimental Brussels sprout ferment went well (which took place under our stairs at home!), we thought “why not make that into a hot sauce?” It sounds odd, but it really works.

“Our Spiced Cranberry Hot Honey gives traditional cranberry sauce a run for its money. It’s a festive all-rounder, making the perfect dip for party food and I implore everyone who grabs a bottle to pour it in the centre of a baked camembert at some point.”

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