KP Snacks has bought organic nut butter spread brand Whole Earth Foods as it aims to expand its portfolio of healthier snacking brands.

The brand joins KP Snacks portfolio, which includes popular snack brands, such as Butterkist, Hula Hoops, KP Nuts, McCoy’s crisps, Pom-bear, Popchips, Skips and Tyrrell’s.

The Whole Earth brand, which has been owned by Ecotone for 22 years, sells products including nut butters and soft drinks ranges and has expanded to markets including Germany, the Netherlands, France, Spain and Italy since Ecotone bought the business.

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KP Snacks CEO Mark Thorpe said: “Whole Earth Foods is a fantastic addition to our business, expanding our selection of delicious, healthier products. Known for its commitment to high-quality, nutritious food, Whole Earth Foods complements our portfolio of iconic brands and aligns with our sustainable business practices.”

Ecotone CEO Christophe Barnouin added: “This sale is an acknowledgement of Ecotone’s 22 years of sustainable growth with the Whole Earth brand, from a UK start-up to a leading European brand. The integration into KP Snacks will enable Whole Earth Foods to continue to invest and grow for the future.”

Earlier this year, KP Snacks revealed profits had soared to almost £100m during 2023, despite the crisps manufacturer suffering a cyber attack.