Oatly expands range as it partners with Black Sheep Coffee

Plant-based brand Oatly has won a High Court battle against the UK dairy industry, granting it the right to continue to use 'milk' on its packaging, here depicting Oatly brand
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Oatly has expanded its range as it teams up with UK coffee chain Black Sheep Coffee in a new multi-year deal.

The plant-based milk brand has extended its portfolio to include a bigger 1.5-litre size pack, marking the first of its kind format for Oatly in the UK.

The new product follows customer demand and is aimed at creating less waste and turnover for coffee outlets and baristas using large quantities of oat milk every day.


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Accompanying the new product, the Swedish-headquartered company, has partnered with Black Sheep Coffee to be the default oat milk option across its range.

Oatly general manager Bryan Carroll, who was appointed last year to expand the brand’s UK partnerships, said: “To achieve our mission to be wherever dairy is, we need to do more than just make best-in-class products. We also need to work with partners like Black Sheep to understand how best we can serve the needs of our customers. The 1.5L format was designed with professional baristas in mind.”

Last year, Oatly won a 4-year High Court battle against the UK dairy industry, allowing it to continue using the word ‘milk’ on its packaging.

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Oatly expands range as it partners with Black Sheep Coffee

Plant-based brand Oatly has won a High Court battle against the UK dairy industry, granting it the right to continue to use 'milk' on its packaging, here depicting Oatly brand

Oatly has expanded its range as it teams up with UK coffee chain Black Sheep Coffee in a new multi-year deal.

The plant-based milk brand has extended its portfolio to include a bigger 1.5-litre size pack, marking the first of its kind format for Oatly in the UK.

The new product follows customer demand and is aimed at creating less waste and turnover for coffee outlets and baristas using large quantities of oat milk every day.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Accompanying the new product, the Swedish-headquartered company, has partnered with Black Sheep Coffee to be the default oat milk option across its range.

Oatly general manager Bryan Carroll, who was appointed last year to expand the brand’s UK partnerships, said: “To achieve our mission to be wherever dairy is, we need to do more than just make best-in-class products. We also need to work with partners like Black Sheep to understand how best we can serve the needs of our customers. The 1.5L format was designed with professional baristas in mind.”

Last year, Oatly won a 4-year High Court battle against the UK dairy industry, allowing it to continue using the word ‘milk’ on its packaging.

FMCGNews

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