Sofidel one of the world’s leading manufacturers of tissue paper for hygienic and domestic use, has committed to donating much-needed essentials including toilet paper and kitchen towels to two Multibanks, ‘Cwtch Mawr’ (Big Hug) in South Wales, run by Swansea charity Faith in Families and ‘Felix’s Multibank’ led by The Felix Project in London.

These charities redistribute products to vulnerable families in the UK impacted by poverty. Sofidel have four production plants in the UK and are particularly well-known for the Regina brand.

Multibanks, co-founded by former UK Prime Minister Gordon Brown and Amazon, were created in response to the high levels of poverty and deprivation in the country.

Operating as community donation hubs, they are run by a lead charity partner that distributes essential goods including personal hygiene items, bedding and clothing to people in need through a network of referral partners such as teachers, social workers, community groups, local charities and care professionals.

Sofidel chief marketing and sales officer Francesco Pastore said: “At Sofidel, we are happy to join this valuable, multi-stakeholder program and are committed to supporting the communities in which we operate. It is a way for us to show solidarity to people affected by poverty and try to make a real difference in their daily lives.

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Gordon Brown, former UK Prime Minister and a co-founder of the Multibank UK Network said: “The impact of austerity and the cost-of-living crisis continues to be a huge burden on too many British families.

“These donations mean so much to the hard-pressed families that will receive the toilet tissue because the pennies they can save here can be stretched to make their ends meet a little further towards the end of the month. For our Multibank families that means the difference between worrying and worrying themselves sick.”

Amazon UK country manager John Boumphrey, a co-founder of the Multibank UK Network, added: “Our goal is to help as many families as possible by connecting surplus essentials from businesses across the UK with those who need it most. We’ve already supported more than 400,000 families and we warmly welcome Sofidel to our coalition of donors who will enable us to help even more people in need.”

To learn more about this initiative and join the Multibank UK network, visit themultibank.co.uk