Aldi teams up with Tony’s Chocolonely for chocolate sourcing after brand’s Lidl beef
Aldi has teamed up with sustainable chocolate brand Tony’s Chocolonely to help source its relaunched own-brand chocolate bar, as the ethical confectionery brand hit out at discounter rival Lidl over a ‘copycat’ chocolate bar.
Following the success of its initial launch in 2021, Aldi’s Choceur Choco Changer, is set to return to the discounter’s shelves today (12 September) as a Specialbuy, for RRP £2.25.
The chocolate bar is produced using a cocoa sourcing partnership with Tony’s Open Chain, which uses the chocolate brand’s five sourcing principles to make sure the range is 100% responsibly sourced.
This includes a commitment to pay a Living Income Reference Price on all cocoa sourced for the Choceur Choco Changer, supporting farmers in Ghana and Côte d’Ivoire to earn a living income for their cocoa.
The new partnership adds to Aldi’s ongoing commitment to source all cocoa sustainably through its Fairly Traded policy, with the ambition for 100% of cocoa in Aldi’s own-label products sold in the UK and Ireland to be either Fairtrade, Rainforest Alliance or Cocoa Horizons certified by 2025.
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Aldi national sustainability director Liz Fox said: “We’re delighted to be collaborating once again with Tony’s Open Chain to provide Aldi customers with chocolate that is equally delicious and ethical.
“As a member of Tony’s Open Chain, Aldi is committed to helping protect and improve the lives of farmers in West Africa. And with every purchase of the Choco Changer, our shoppers are also helping create a positive change across the world.”
Yesterday (11 September), Tony’s Chocolonely blasted Lidl for producing a similar-looking chocolate bar. It claimed it “doesn’t feel right” that the discounter has created a similar design without adopting the same sourcing principles.
Tony’s Chocolonely Vs Lidl’s Way to Go chocolate bar
Tony’s Open Chain head of sales Sanne van Zon-Arts added: “After welcoming Aldi as a Mission Ally over three years ago, we’re glad to continue our drive for structural change with the return of the Choco Changer to the shelves of UK stores.
“Our partnership with Aldi continues to be a pioneering force for good and demonstrates our shared commitment to transforming supply chains across the globe.”
3 Comments. Leave new
I’m not seeing the similarity between the Tony’s and Lidl packaging.
Maybe they mean the chocolate bar itself. I am confused too.
Sad they all contain dairy, was hoping dark chocolate almond would not.