Terry’s, known for the Christmas classic Chocolate Orange, has launched its first milk chocolate product in a bid to boost festive sales.
The Chocolate Milk Ball marks a “step change” for the brand, moving beyond flavoured products and tapping into 40% of the category that is plain chocolate.
It will take on the confectionery brand’s iconic ball shape with a 20 segment format, and will launch across all major retailers in September, with full distribution from October.
The new product comes off the back of the brand’s Chocolate Mint Ball last year, which sold out mid-season.
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Terry’s senior marketing manager Lorène Decam said: ”Terry’s is an institution so anything we do needs to respect the love that our customers have for it. We are always very careful to balance innovation with the brand’s core.
“Our research showed a 90% purchase intent for the new product by non-Terry’s shoppers, demonstrating a huge growth opportunity for the festive season and beyond.”
Decam added: ‘’Our ambition is to tap into the 40% of the category that is plain chocolate but with the unique ritual and format of Terry’s chocolate balls. There’s a huge growth opportunity for the brand and the category.’’
The launch is being supported through PR, social media, OOH, radio, digital ads and influencers, to drive awareness and trial.
