Sainsbury’s has slashed the price of 185 Heinz essential products in a new promotional campaign.

Products offered in the promotion include Heinz Baked Beans Tomato Sauce (415g) down to 70p with Nectar Prices compared to £1.40 without, Heinz Tomato Ketchup (910g) down from £4.50 to £2.25 with Nectar Prices and Heinz Cherry Tomato & Basil Pasta Sauce (350g) down from £2 to £1 with Nectar Prices.

The campaign is set to run for a limited time, from Friday 30 August to Sunday 1 September and will be available exclusively at Sainsbury’s online and in-store.

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Speaking to Grocery Gazette in an interview earlier this year, Heinz marketing and commercial director for northern Europe Thiago Rapp said that the brand was experimenting with different pack prices and promotions to keep prices down for consumers.

“We are aware of the inflationary momentum in the cost of living so we’re trying within our range in the promotional execution to bring some accessibility to our products,” said Rapp.