Lidl is beefing up its sustainability commitments with the launch of £1.5bn investment into British beef production over the next 5 years.

The discounter is aiming to set a new standard in sustainable beef production through the cash injection, as it partners with British beef suppliers in a bid to keep sourcing 100% British beef.

To achieve this, the supermarket has also launched a Sustainable Beef Group to support farmers transitioning to sustainable practices.

Suppliers will be awarded by achievement in categories including a cutting in carbon intensity, and adopting regenerative farming techniques to improve grazing management, biodiversity, and soil and water quality parameters that are unique to each farm.

Lidl GB chief commercial officer Richard Bourns said: “As one of the largest buyers of British beef, we recognise our responsibility to support farmers adopt sustainable practices.

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“This market-leading programme underpins our long-term commitment to buying 100% British, whilst investing significantly in sustainable practices that exceed industry standards. It ensures our customers can continue to enjoy the best in high-quality, sustainably sourced British beef at the lowest possible prices.”

Dunbia UK and Ireland group sustainability director Gill Higgins added: “We are delighted to support Lidl with their new sustainable beef programme. This initiative will support British beef farmers in adopting more sustainable farming methods, while ensuring a consistent supply of high-quality beef for Lidl and their customers.

“This is a great example of how strategic partnerships and supply chain investment can support progress in the agri-food industry.”

The new joint investment and initiative comes amid Lidl launching in February 2024 a vacuum-packed mince solution across its range, in partnership with leading beef supplier Dunbia, reducing plastic usage by 300 tonnes annually.

The new collaboration is expected to aid both businesses in their goal to cut their scope 3 emissions intensity by 28% per tonne of finished product, by 2030, and supporting Lidl’s wider scope 3 science-aligned climate targets.

The new scheme also follows in the wake of Lidl’s exclusive Welsh and Grass Fed beef producer groups, which sees the grocery retailer pay a premium for producers to join the group.