Fever-Tree growth fizzes as cocktail popularity rises

Fever-Tree has posted topline growth across its markets in 2024, boosted by the rise in popularity of cocktail mixers.

The premium carbonated mixer brand said it has “strengthened its category-leading position” in the UK, prompted by a broad portfolio which includes innovations catering to rum, vodka and other spirit categories.

However, the FMCG brand also said growth had been driven by the performance of its cocktail mixers, led by its mojito and margarita mixers.

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Looking ahead to the key summer trading period, it added that consumers can expect a range of marketing initiatives and activations, and that it remained “comfortable” with its full year expectations.

The update, which comes in the wake of Fever-Tree’s annual general meeting (AGM) later today, marks a change in the drink’s brand performance over the last few years.

In 2022 Fever-Tree revealed it aimed to mitigate cost pressures following inflation costs, and in July of the same year, it slashed its profit forecast after being hit by soaring costs and staff shortages.

Earlier this year it posted a 2% dip in profits to £117.0m in the full year ending 31 December 2023, down from £118.8m the previous year.

In the UK, sales also contracted by 1% to £114.8m compared to £116.2m in 2022.



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