Co-op slashes prices across more than 50 fruit and veg lines

The Co-op is cutting prices for its member owners across up to 54 fruit and vegetable lines as the grocer continues its investment in price reductions.

The convenience retailer is investing £6.4m to reduce fresh produce prices by up to 44% compared to former standard retail prices, and provide savings on average of nearly 20%.

Fresh produce featured in the member price savings, which launch this week, include baby potatoes with seasoned butter, little gem lettuce, cherry tomatoes, a plums punnet, Jersey Royal potatoes, and Pink Lady apples.


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From 19 June, Co-op will also bring back its long-standing ‘Fresh 3’ promotion to further increase value for shoppers.

Co-op commercial buying manager Rosie Bramley said: “We know that quality, freshness and price are key when it comes to fruit and veg, and we are committed to creating ongoing and additional value for our member-owners.

“Our price investment is focused on great quality home-grown seasonal produce and further underpins Co-op’s commitment to backing British farmers and growers, while helping our members to make healthy choices, conveniently.”

The move also builds on Co-op’s support for British farmers after it launched a dedicated ‘Best of British’ section across its online delivery website earlier this year.

The section includes a range of 100% British products including beef, pork, chicken, fresh fruits, vegetables, eggs, milk and cheese lines.

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