Co-op slashes prices across more than 50 fruit and veg lines

The Co-op is cutting prices for its member owners across up to 54 fruit and vegetable lines as the grocer continues its investment in price reductions.

The convenience retailer is investing £6.4m to reduce fresh produce prices by up to 44% compared to former standard retail prices, and provide savings on average of nearly 20%.

Fresh produce featured in the member price savings, which launch this week, include baby potatoes with seasoned butter, little gem lettuce, cherry tomatoes, a plums punnet, Jersey Royal potatoes, and Pink Lady apples.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

From 19 June, Co-op will also bring back its long-standing ‘Fresh 3’ promotion to further increase value for shoppers.

Co-op commercial buying manager Rosie Bramley said: “We know that quality, freshness and price are key when it comes to fruit and veg, and we are committed to creating ongoing and additional value for our member-owners.

“Our price investment is focused on great quality home-grown seasonal produce and further underpins Co-op’s commitment to backing British farmers and growers, while helping our members to make healthy choices, conveniently.”

The move also builds on Co-op’s support for British farmers after it launched a dedicated ‘Best of British’ section across its online delivery website earlier this year.

The section includes a range of 100% British products including beef, pork, chicken, fresh fruits, vegetables, eggs, milk and cheese lines.



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.