Co-op has launched a dedicated ‘Best of British’ section across its online delivery website to further demonstrate its commitment to British sourcing and champion local suppliers.
The convenience retailer’s new section includes a range of 100% British products including beef, pork, chicken, fresh fruits, vegetables, eggs, milk and cheese lines.
Co-op propositions director Adele Balmforth said the pages make it “easier and quicker” for customers to buy British.
She added: “As a member-owned organisation, we know food provenance really matters to our member owners, and we continue our longstanding support for British farmers, growers and local suppliers, championing home-grown produce, protein and products.”
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Secretary of state for environment, farming and rural affairs Steve Barlcay said: “UK farmers produce exceptional food to world-class standards.
“It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”
It follows similar moves made by Aldi, Sainsbury’s and Ocado which have also launched ‘Best of British’ sections in recent months.
In December, Morrisons became the first UK supermarket to introduce a ‘Buy British’ section online and in January, Aldi introduced the dedicated section to its webpage, allowing shoppers to choose from a selection of British groceries, such as dairy products and everyday essentials.
In February, Sainsbury’s followed suit in launching its own ‘Buy British’ page which includes over 450 100% British-sourced grocery products and earlier this month, Ocado launched a ‘Best of British’ section to its online store with more than 800 products including fresh fruit, vegetables, eggs, dairy and meat.
