The Co-op is launching a new monthly giveaway to boost its commitment to delivering value for member-owners and to support local communities.
The ‘The Winners Share It All’ competition will see Co-op Local Community Fund causes receiving a share of £500,000 to support projects that benefit Co-op member communities.
The initiative will allow any of the convenience retailer’s member-owners who spend a minimum of £5 in-store or online to scan their card and select a Local Community Fund cause to be automatically entered into the prize draw.
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Shoppers can enter as many times as they want across the period, with each £5 shop activating one entry into the competition.
Ten Co-op member-owners each month will win £500 worth of prizes for them and £5,000 for their selected local community cause.
Since the launch of the Local Community Fund in 2016, over £107m has been donated to 36,000 causes.
Co-op chief membership and customer officer Kenyatte Nelson said: “Co-op membership is not a loyalty scheme but rather a different way of doing business, allowing us to provide value in ways than others can’t. We exist and are run for the benefit of our millions of member-owners.
“Our relentless focus on strengthening our financial position has enabled us to deliver increased value for our member-owners and continue our support for communities and we’re thrilled to be launching ‘The Winners Share It All’ as we continue to offer meaningful value for our member-owners and an exciting way to provide even more support for our member’s local communities.”
It comes as Co-op’s food business saw full-year profits grow last year as it surpassed its membership growth expectations with 5m active member-owners.
