Innocent Drinks has revamped its ‘Juicy Water’ range with a new look and taste to appeal to the health-conscious consumer.
The new collection features two sparkling and three still drinks made by blending real fruits and water, with each bottle containing no added sugar or artificial additives and a source of vitamin C.
The flavours, which include lemon and lime, pineapple and orange, and raspberry and blackcurrant, have also been adapted to be less sweet and more refreshing.
Innocent Drinks brand manager John Derrick Aniaba said: “We all know that staying refreshed is important, but sometimes water by itself doesn’t quite hit the mark.
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“At innocent, we’re on a mission to encourage more people to enjoy all the goodness that fruit and veg can offer, and this range does just that. Our drinks are made with real fruit, and the newly revamped Juicy Water range even contributes towards your five a day.”
The smoothie and juice giant has also updated its product packaging to offer a brighter look with bold imagery, which Aniaba said looks to reflect “the vibrant and playful spirit of the Innocent brand”.
“We believe that our new look perfectly encapsulates the essence of Juicy Water – refreshing, delicious, and full of life,” he added.
It comes as Innocent has launched a £1m fund to support regenerative fruit and vegetable farming within its supply chain.
The grants, made available through its enhanced Farmer Innovation Fund, will provide funding to its ingredient suppliers for projects that support the transition to low-carbon farming, higher biodiversity and fairer farming practices.
