Morrisons uses AI to boost availability and efficiency
Morrisons has become the first UK supermarket to roll out AI-powered cameras across its stores as it aims to boost availability and staff efficiency.
The new technology comes as part of a partnership with US-based AI firm Focal System, and will be implemented across Morrisons stores by the end of the year, reported The Grocer.
The tech has the cameras to provide real-time data on shopfront stock availability and the ability to automate decisions such as merchandising, ordering and pricing.
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In the past other technology rollouts at the retail giant have been centred around security, including the installation of police terminals and the deploying of moving ‘RoboCop’ style security cameras that sparked a backlash from shoppers.
The latest store updates come as the new CEO Rami Baitiéh focuses on improving availability and customer relations as part of his plan to “refresh” the supermarket.
Earlier this year, Morrisons invited customers to join its staff in management meetings as the grocer attempts to “start a new chapter” and return to “peak form”, with Baitiéh adding that “listening to customers and colleagues will show us the way”.
6 Comments. Leave new
Well I wont be shopping at Morrisons then. I previously refused to use self check outs because of cameras in my face, which I could avoid by not using them, but this is beyond ridiculous now. I feel sorry for the staff too, as it looks as though they will be monitored for their “performance” and fired accordingly.
I’ve just noticed them in my local Morrisons. I find it totally intrusive. They give all the reasons why it’s there but I feel it’s all to do with digital currency,new world order and facial recognition. I won’t be shopping there again. I hope people follow suit. I do not like this future.
Exactly. The only way to help make it go away is to avoid morrisons
Congratulations Francois ❤️
New ordering system is rubbish we have more stock we don’t need than ever . Bring back good old pen and paper .
Get your book stock integrity 100% correct and the ordering system will work fine !