Graze has relaunched its monthly subscription snacking box featuring flavours such as Miele Espresso Almonds and Katsu Curry Crunch.
The new curated collection “A Taste of the World” includes limited edition Graze snacks, partner brands and bonus foodie content
Alongside homeware brand Miele espresso almonds, the snack company has also partnered with Other Foods and Olly’s Snacks, which last year was thrust into the limelight after a tongue-in-cheek marketing campaign in which it branded rival Walkers as ‘Wa*kers’.
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The new range and first themed subscription box comes 15 years after the healthy snacking brand first launched its 4-punnet selection box.
Graze head of digital commerce Mariana Josan said: “As a business, we’ve been sending flavour-packed, nutritionally balanced snacks through letterboxes for 15 years. Increasingly, our customers have been asking for more innovation and variety, and a more sustainable approach. We’re excited to take our subscription offering in a new direction and offer an even better snacking experience for subscribers.
“We’ll be replacing the 4-punnett Graze box with monthly themed boxes, featuring a carefully curated collection of eight or more limited edition Graze snacks, partner brands and some added extras. We hope our subscribers enjoy the changes as much as we do.”
The latest product launch follows the brand’s CEO Joanna Allen’s recent departure to join Little Moons.
