Little Moons has poached snack brand Graze’s CEO Joanna Allen as its new chief executive.
Allen previously worked at Coca-Cola, holding various roles including global brand director, before moving to Unilever where she became global brand vice president of Hellmann’s and then Sure deodorant.
She took the helm at Graze, which is also owned by Unilever, in June 2020.
Allen said: “The incredible success Little Moons has seen over the last few years have been phenomenal.”
“I’m looking forward to joining the business at such a pivotal moment as it continues to gain global momentum. Working alongside [founders] Howard and Vivien, I’m delighted to support Little Moons in its next exciting phase of growth.”
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Little Moons co-founder Vivien Wong added: “With such an impressive track record and vast industry knowledge, we’re thrilled that Joanna has agreed to join the Little Moons team. From the moment we met her it was clear that her values matched our own, as did her focus on fostering a culture that enables everyone to thrive.
“We’re extremely proud of what Little Moons has achieved to date and look forward to realising the even greater potential of the brand under Joanna’s leadership.”
Allen’s appointment comes as a replacement to the mochi ice-cream brand’s former CEO, Mike Hedges, who stepped down with immediate effect earlier this month after only two years in the role. She takes up the role on 3 June 2024.
Founded in 2010, in recent years Little Moons has experienced a surge in demand, allowing the frozen treat company to launch various new flavours, while last year it opened a new production facility in Kettering following the brand more than doubling its annual turnover in 2022.
