Ella’s Kitchen has partnered with environmental food data and impact expert Foodsteps in a bid to halve its carbon intensity by 2030.
Ella’s Kitchen, which hails itself as the “first kids’ food brand to set science-based targets”, has pledged to reduce its Scope 1 and 2 Greenhouse Gas emissions by 100% while cutting its Scope 3 emissions by 28% by 2030 (compared to a 2018 baseline).
The partnership will work to reduce the baby and kid’s food brand‘s carbon output through an initial independent assessment of its life cycle emissions, covering its entire range of 210 products and its supply chain.
The new database aims to allow the B-Corp to more accurately measure and understand its environmental impact.
Currently, over 75% of the brand’s carbon emissions originate from ingredients and packaging.
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Ella’s Kitchen head of impact Chris Jenkins said: “We’re really excited to launch this partnership with Foodsteps. The platform will give us full visibility of the carbon impact of every decision we make.
“From recipe development to ingredient selection, to the choices we make on packaging and processing, we will now be able to make data driven decisions and look at how we can reduce, mitigate and minimise the impact of our products right from the very beginning.
“Our Mission is for every little one to grow up happy, healthy and never hungry – through this partnership I believe we can continue to develop and deliver great tasting, nutritious products packed full of fruit and veggies, whilst also working even harder to minimise our impact to leave the smallest footprint we can.”
Foodsteps CEO Anya Doherty added: “Ella’s Kitchen are ideal partners for us given their commitment to be an ambitious and forward-thinking force for sustainability in the food system, and we’re thrilled that they will find great use for our software platform and data to achieve their food carbon reduction targets.”
The brand’s new carbon reducing initiative comes as it welcomed new CEO Tim Collins to the business, following former managing director Will Howard stepping down earlier this year.
