Aldi is gearing up for its “biggest Easter yet” as it predicts sales of around 20 million hot cross buns and 8.6m of its own-label chocolate eggs.
The discounter will spend around £8m with British suppliers in the run-up-to Easter, £4m on fresh meat, fish and meat-free alternatives, and a further £34m on British fruit and vegetables.
The grocer also forecasts the sales of lamb will increase by 900% during Easter week versus the previous week.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Aldi UK managing director of buying Julie Ashfield said: “Shoppers have started to think about Easter even earlier this year, with items from our Easter range flying off the shelves already.
“Whether it’s our Specially Selected hot cross buns, the Easter staple of British lamb, or our award-winning British Wagyu Beef Tomahawk, there are more British-sourced delights than ever for Aldi shoppers to enjoy.
“Easter is a wonderful time of year where families come together, and our promise to those families is that they will make significant savings every time they shop with Aldi — whether it’s their regular weekly shop or all they need for a fantastic Easter.”
The supermarket’s predictions come after it experienced record sales this Christmas, as popularity for the discounters soared amid the cost-of-living crisis. Aldi’s sales topped £1.5bn for the first time in the four weeks to 24 December, up 8% on 2022 levels.
