Aldi and Lidl had their strongest Christmas trading periods to date as popularity for the discounters continues to soar amid the cost-of-living crisis.
Aldi’s sales topped £1.5bn for the first time in the four weeks to 24 December, up 8% from the same period in 2022.
The supermarket attributed some of this growth to its most popular festive products, including its range of alternative roasting joints and pigs-in-blankets – 42m of which were sold in the run up to Christmas.
Aldi UK CEO Giles Hurley has also pledged to keep prices low throughout the coming year.
He said: “As the UK’s cheapest supermarket, we were able to help customers enjoy the Christmas they deserve and provide them with high quality products at the most affordable prices.
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“As we look ahead to 2024, our promise to customers is that they will always make significant savings on every shop with Aldi because we have the lowest grocery prices in Britain.”
December 2023 also marked Lidl’s busiest trading period in its history, with overall sales increasing 12% year-on-year.
The discount grocer welcomed 4.5m more shoppers during December alone, and said that demand for its Deluxe range helped to drive sales.
Best-selling products included prosecco, which was up 45%, as well as roast dinner staples such as British potatoes and carrots.
Lidl GB CEO Ryan McDonnell said: “As the fastest-growing supermarket in the country, we welcomed more customers through our doors than ever before and ensured that we delivered the quality and price promise they have come to expect from us.
“Deluxe proved to be a standout winner this Christmas with record-breaking sales as we saw customers not only start their festive celebrations early but trade up to premium lines across all categories.”
