Aldi has launched the UK’s first supermarket own-brand flat, fully recycled PET wine bottles, which optimises space in-store and in storage.
The new flat packaging is made from 100% recycled PET and, despite the new bottles weighing just 63g – seven times lighter than a standard glass bottle, Aldi claims they are also seven times stronger, while also shatterproof.
The packaging, developed alongisde Packamama, will be used across two products – Chapter & Verse Shiraz and Chapter & Verse Chardonnay (£5.25, 75cl). The supermarket’s Chassaux et Fils Mediterranee Rose will also launch as a recycled PET bottle.
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Other benefits from the new compact design include the optimisation of storage space, which means 30% more bottles can be loaded onto pallets and transported to supermarkets, representing 30% fewer lorries than the traditional round bottles.
Aldi managing director of buying Julie Ashfield said: “We know shoppers are looking for greener, more sustainable products and our aim is to continue to deliver this, whilst offering great value and enhanced functionality. We’re pleased to be taking the next step in expanding our recyclable, eco-friendly range.”
Alongside the new plastic bottles, Aldi is also reducing the average bottle weight of all wines across its range by 8%, in a process understood to be completed by 2025.
It is not the first time the discounter has introduced innovative sustainable packaging solutions to its wine range. Earlier in the month, Aldi rolled out paper bottle in a bid to offer “greener choices” and “drive sustainable change”.
2 Comments. Leave new
Noting innovative about making even more plastics! Glass wine bottles can be recycled forever, plastic once or twice at best, and both times needed new raw materials. This sadly just adds more plastic to the world, which nobody needs.
Agreed with Phil, this is simply a cost cutting measure by Aldi spun as innovation, and not something to be celebrated.