As Coca-Cola, Tango, Cawston, Monster and Irn Bru all dropped brand new drinks in the past week, we round up what they are, how much they cost and which UK supermarkets will be stocking the fruity flavours.
Coca-Cola Lemon
Coca-Cola is adding a refreshing twist to its traditional ‘Real Coke’ taste with the launch of two new lemon-flavoured drinks.
New Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon aim to tap into consumer demand for innovation in cola, and expand the brands’ existing drinks range.
Coca-Cola Europacfic partners (CCEP) GB vice president of commercial development Rob Yeomans said: “Coca-Cola and lemon are a natural combination. Consumers that order Coca-Cola in a pub will be used to seeing it served with “ice and a slice”, which for many is the ideal refreshment on a hot summer day.
“Our new Lemon flavour will help us to bring that iconic pairing into retail, with a full-on zing flavour to deliver a taste that we know consumers will love – with and without sugar.”
Supported by integrated marketing campaign, the zesty new flavours will be available nationwide in March in available in 330ml cans and 500ml rPET bottles for shoppers to enjoy on-the-go, as well as litre bottles and multipacks for sharing.
Tango Mango
Tango has released its newest Edition Tango Mango, as the new sugar-free product aims to “respond to consumer demands for healthier products.”
Following the success of other popular flavours, such as Berry Peachy and Paradise Punch, the new seasonal flavour aims to tap into a broader range of shoppers, including Gen Z and families
Britvic retail commercial director Ben Parker said: “Innovation in the fruit-flavoured carbonates category is a priority for Tango, with new and exciting sugar-free flavours that align with the brand’s bold and fun personality.”
The limited edition drink will be available in stores this month for one year.
Cawston Press Sparkling Cloudy Lemonade
Cawston Press has launched its new Sparkling Cloudy Lemonade flavour, serving as the latest addition to its sparkling juice range.
Sparkling Cloudy Lemonade joins Elderflower Lemonade, Sparkling Rhubarb, Cloudy Apple, Ginger Beer and Sparkling Orange – and will be available in traditional 330ml cans.
Cawston Press head of sales said Ben O’Connor said: “Our customers in hospitality, OOH, travel and retail saw an increased demand from consumers wanting a Lemonade done the Cawston Press way – made with simple clean and familiar ingredients, and free from artificial sweeteners, colours and preservatives, with no added sugars and not from concentrate, No Jiggery Pokery – leading us to create Sparkling Cloudy Lemonade”.
The new drink will be available from March in on-trade distributors, wholesales, food service and Amazon.
Bad Apple Monster
Coca-Cola Europacific Partners (CCEP) is bolstering its Monster Juiced range with the launch of the new Monster Juiced Bad Apple.
Bad Apple will be joining the already eight strong Monster Juiced range which includes Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper and Mixxd Punch.
Coca-Cola Europacific Partners GB associate director of portfolio development Helen Kerr said: “More than half of energy drinks’ innovation sales over the last year have come from Monster’s NPD – which has helped us grow our value sales by a massive £111m. And shoppers can’t get enough of our flavour-packed Monster Juiced range, which is up 25% in value and growing ahead of the flavoured energy segment and the total energy category.
“Every year our Juiced launches are among the best performing NPDs, in terms of value sales, in energy drinks thanks to their big flavour profile that really pack a punch and we’re confident Bad Apple will be right up there. It’s one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
The new drink will be available from 4 March.
Raspberry Ripple and Wild Berry Slush Irn Bru
Irn Bru is to roll out two new limited edition berry flavours, as the brand aims to build upon its successful launch of last year’s Tropical and Ice Cream products.
The new Raspberry Ripple and Wild Berry Slush aims to resonates with younger audiences, with Irn Bru accompanying the new products with a campaign across social media and out-of-home.
“Last year’s IRN-BRU XTRA limited editions were a massive success, delivering £29m to the category as well as a 30% uplift in the core IRN-BRU XTRA variant,” said Jonathan Kemp, Commercial Director at Barr Soft Drinks.
“This is an unmissable opportunity for retailers as our limited edition flavours always build excitement with shoppers, who can’t wait to pick it up while they can. Our vibrant, attention-grabbing packaging will ensure that shoppers can’t miss these on shelf and the delicious liquid will ensure that they come back for more.
“We also have a heavyweight media plan that will get consumers really excited about these flavours. We’ll be reaching 93% of 16-24s at least 11 times throughout the campaign with outdoor posters, influencer activity and social media content, so we know that they’ll be in even higher demand.
The new flavours will be available from 18 March for 75p.
