As Monster, Dead Man’s Fingers, Hooch, PWR-BRU and Cafepod have dropped brand new products in the past week, Grocery Gazette rounds up what they are, how much they cost and, which UK supermarkets will be stocking the exciting new drinks.
Monster
Coca-Cola Europacific Partners (CCEP) is launching a Monster Zero Sugar variant.
The product, which is rolling out nationwide from 4 September, looks to offer the same taste of Monster Original, however with no calories and no sugar.
It will be available in 500ml packs, singles and four can multipacks.
CCEP GB associate director commercial development Pippa Collins says: “Monster Original has been a firm favourite and standout sales driver for retailers since it first launched over 20 years ago.
“Monster Zero Sugar has already proven to be incredibly popular in the US, so we’re confident its arrival in GB will bring excitement to the energy fixture and help retailers drive further sales.”
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Dead Man’s Fingers
Rum brand Dead Man’s Fingers has partnered with KFC to create a limited-edition ’11 Herbed and Spiced Rum’.
The blend, which is inspired by KFC’s 11 secret herbs and spices, is currently available for pre-order from The Drop Store and Amazon at RRP £25.
The product will also be available to consumers at the start of September who visit the brand’s pop-up chicken and rum shack in Margate.
Hooch
Alcoholic lemonade brand Hooch has launched a new ‘Soopa’ range, in flavours Electric Lemonade, Darkest Berry and Twisted Tropical.
The 8% ABV drink is caffeinated with taurine and guarana, and comes with a vodka base in 440ml cans at RRP £2.89.
Global Brands head of brand Charlie Leaver says: “We can’t wait to add value to the enhanced RTD category with an easily recognisable and innovative brand. The appeal and recognition of Hooch is set to shake-up an already high-growth area of RTDs.
“As the biggest supplier of packaged cocktails to the off trade, Global Brands look forward to elevating the enhanced RTD category with our innovation and expertise.”
PWR-BRU
IRN-BRU maker, Barr Soft Drinks, has launched a new energy brand, PWR-BRU.
The range includes the original IRN-BRU flavour, as well as Diablo Cherry, Maverick Berry and Dropkick Tropical variants.
The non-high in fat salt or sugar (non-HFSS) beverages contain caffeine, taurine and B vitamins.
PWR-BRU will be launching exclusively in Scotland on 28 August and will be available in 500ml cans at RRP £1.19.
Cafepod
Coffee brand Cafepod has launched a new Black Velvet flavour to its Nespresso-compatible pod range.
The “smooth, dark and deliciously rich” blend features high-grown Ethiopian and Colombian arabicas.
The products is available from Cafepod, Ocado and Amazon at RRP £3.80 for 10 pods.
