Britvic has unveiled a complete rebrand for its Rockstar Energy range to elevate the brand’s visibility and help drive retailers’ energy drink sales.
The newly designed 500ml cans offer simplified branding, removing sub-brands and displaying flavours more prominently, with enhanced graphics on zero-sigar varieties.
These will roll out across the grocery, impulse and wholesale channels from this month.
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Rockstar Energy brand manager Adrian Howe said: “The rebrand comes at an ideal time to help retailers capitalise on the strong sales performance of energy drinks.
“We can now better showcase our line-up of innovative flavours, offering shoppers a range of options, including those looking for zero-sugar alternatives.”
The move also builds on Britvic’s Healthier People Strategy, having reformulated its drinks “to remove calories with no compromise on taste or quality.”
To support the change, the energy drink brand is launching a comprehensive marketing campaign spanning social media, digital advertising, out-of-home media, influencer partnerships and sampling events.
Last year, the brand expanded its range with the launch of two zero-sugar Refresh offerings in strawberry and lime, and watermelon and kiwi at 21 calories per can.
