Britvic expands Rockstar energy range with zero-sugar flavours


Britvic drink brand Rockstar Energy is set to expand its range with the launch of two new zero-sugar Refresh offerings.

The drinks will be available in stawberry and lime, and watermelon and kiwi, with both high in vitamin C at 21 calories per can.

The zero-sugar range also looks to build on the soft drink producer’s Healthier People sustainability agenda.

Strawberry and lime flavour will be rolling out in Big 4 grocer Tesco from the beginning of March at RRP £1.35, with watermelon and kiwi available across all channels in April in a price-marked-pack format at RRP £1.29.

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From this month, Rockstar Energy will be handing out over four million free cans across 10 city centres throughout the year to attract more consumers to the category.

To support the launch further, the brand will be unveiling an above the line campaign with out of home media, PR instore and digital marketing from May.

“Consumers are on the lookout for healthier drinks choices that don’t compromise on taste. Rockstar Refresh is an invigorating new energy drink with refreshing flavours that defies energy drink taste expectations,” said Britvic retail commercial director, Ben Parker.

He added that “the new range has performed well in consumer testing,” with 56% saying it improved their perception of the brand.



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