Booths has teamed up with social impact company Too Good To Go in a bid to combat food waste in the north of England.
The collaboration will see colleagues at the independent retailer preparing ‘Surprise Bags’ that include a mix of items approaching their best-before dates, which are available to customers at a reduced price via the Too Good To Go app.
Following an initial two-month trial, the partnership saved 7,350 meals from going to waste – helping to avoid 18 tonnes of CO2e emissions.
A total 93.8% of all Booths Surprise Bags listed on Too Good To Go were purchased, with a customer satisfaction score of 4.04/5.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
This is now being rolled out across Booths 27 stores, and over the next year, the partnership expects to save 22,000 meals from the bin – avoiding an estimated 55 tonnes of CO2e emissions.
The news follows WWF estimations that 40% of all food produced is wasted each year.
Booths managing director Nigel Murray said: “Managing and reducing food waste is a critical issue, and one we all have a part to play, both from a business perspective and within our own homes.
“The Too Good To Go partnership helps enable Booths to reduce food waste while offering customers the chance to pick up great food and drink at a greatly reduced price.”
It comes as earlier this month, Aldi hit a climate milestone of saving almost 1,000 tonnes of C02 in one year through its partnership with Too Good To Go.
Since launching in February last year, the discount supermarket has sold 400,000 Surprise Bags to customers, which it claimed saved shoppers £8m.
