Aldi has lowered prices across a range of its fruit and vegetable products to make “healthy and varied diets affordable for all”.
Items in the price drop include berries, grapes, tomatoes, onions, shallots, chestnut mushrooms, carrots, apples, oranges and ready-to-eat salads.
It marks the biggest round of cuts that Aldi has announced this year so far representing around a quarter of the discounter’s produce range, with more than 50 products falling in price by an average of 7%.
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It comes as recent research by the discounter found that the average UK adult only eats their five-a-day four times a week.
As a result, the supermarket has also compiled a set of recipes using different fruit and vegetables to inspire the nation when cooking, including a spiced swede soup; spinach, sweet potato, pomegranate and avocado salad; bacon, mushroom and asparagus risotto; and a mango, melon and ginger smoothie.
Aldi managing director of buying Julie Ashfield said: “This year we’re aiming to cut more prices than ever before – helping our customers access the lowest prices possible.”
The discounter held its position as the UK’s cheapest supermarket this month, as consumer watchdog Which? found that a 72-item basket cost £129.24 at Aldi – over £40 less than Waitrose.
