Nestlé is ending the production of Breakaway to make way for investment and innovation across its wider portfolio of products.
The 54-year-old chocolate biscuit bar will no longer be produced from March, however will be available in Sainsbury’s for the next two months while stocks last.
A spokesperson for Nestlé UK and Ireland said: “We know fans will be disappointed to see it go, but it’s time for us to say goodbye to Breakaway.”
“We have seen a decline in the sales of Breakaway over the past few years and unfortunately, we had to make the difficult decision to discontinue it.”
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The popular breaktime snack was first launched in 1970 by Rowntree Mackintosh before being acquired by Nestlé in 1988.
Alongside Breakaway, the FMCG giant is also discontinuing Yorkie Biscuit bars.
The spokesperson added: “While we know it’s sad to see Yorkie Biscuit go, we want to assure shoppers that we have plenty of exciting new products lined up for 2024.”
It follows on from Nestlé’s decision to discontinue Caramac and Animal Bars last November after more than 60 years.
