The Co-op is searching for small food and drink businesses to join the third round of its accelerated support scheme.
The Apiary programme, which is open for applications until 5 February, will see values-led businesses working with the convenience retailer throughout 2024 to work towards a listing in Co-op stores.
Successful applicants will receive tailored support, mentoring and advice on all aspects of the product journey, including industry and consumer insight, technical support and masterclasses with experts.
Post-launch support will continue with access to sales trends and data, alongside training and mentoring with industry leaders and sector specialists.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Co-op head of commercial for drinks, frozen, community buying and the Apiary Rebecca Oliver Mooney said: “Co-op launched its Apiary programme two years ago to discover, mentor and support innovative new suppliers who share Co-op’s values and further promote diversity and inclusion within our range.
“Now moving into our third year, it is exciting to embark on the journey to find and, work closely, with a new wave of producers. We look forward to hearing from smaller businesses with a real point of difference, those who are values-driven, and who offer something unique to interest, excite and inspire Co-op’s member-owners and customers.”
In October, six suppliers including sweet spreads brand Black Milk, Ugandan Robusta coffee brand Blue Turaco, ready-to-drink tea latte brand HumaniTea, beer brand Lo-cal, superfood-infused water brand Revibed drinks, and condiment brand Wilderbee Hot Honey saw their products roll out in Co-op stores.
Since launching through the programme, the number of stores stocking Black Milk’s products has increased to 270 and Lo-cal’s pale ale is now available in almost 300 stores.
