The Co-op is searching for small food and drink businesses to join the third round of its accelerated support scheme.

The Apiary programme, which is open for applications until 5 February, will see values-led businesses working with the convenience retailer throughout 2024 to work towards a listing in Co-op stores.

Successful applicants will receive tailored support, mentoring and advice on all aspects of the product journey, including industry and consumer insight, technical support and masterclasses with experts.

Post-launch support will continue with access to sales trends and data, alongside training and mentoring with industry leaders and sector specialists.

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Co-op head of commercial for drinks, frozen, community buying and the Apiary Rebecca Oliver Mooney said: “Co-op launched its Apiary programme two years ago to discover, mentor and support innovative new suppliers who share Co-op’s values and further promote diversity and inclusion within our range.

“Now moving into our third year, it is exciting to embark on the journey to find and, work closely, with a new wave of producers. We look forward to hearing from smaller businesses with a real point of difference, those who are values-driven, and who offer something unique to interest, excite and inspire Co-op’s member-owners and customers.”

In October, six suppliers including sweet spreads brand Black Milk, Ugandan Robusta coffee brand Blue Turaco, ready-to-drink tea latte brand HumaniTea, beer brand Lo-cal, superfood-infused water brand Revibed drinks, and condiment brand Wilderbee Hot Honey saw their products roll out in Co-op stores.

Since launching through the programme, the number of stores stocking Black Milk’s products has increased to 270 and Lo-cal’s pale ale is now available in almost 300 stores.