Pringles has debuted home-recyclable paper tubes through an exclusive partnership with Tesco.
The new eco-friendly packaging will see the crisp brand switch its previous steel base for a paper one – although it will continue to have a plastic cap.
The Kellanova-owned brand claims that despite the new materials, the sustainable packaging still protects the crisps and keeps them fresh for 15 months like the old can.
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The paper-based tube is part of an £86m investment into new eco-friendly packaging in which it trialled alternative steel cans in Italy in 2019 and paper tubes in the UK in 2020.
Kellanova UK managing director Chris Silock said: “We know people want to reduce their impact to the planet and it’s our responsibility to improve the recyclability of our packaging. We’ve worked hard to develop and test a recyclable Pringles paper tube and we made significant investment in new technology to enable our factories to produce it.
“Not only is it widely recyclable but it keeps the chips fresh and tasty and protects them from breaking which helps to reduce food waste.”
Tesco group sustainability and quality director Claire Lorains added: “We want to make it even easier for our customers to recycle, so we are excited to bring them a product they love in a more sustainable way. Across our own brand products, where we can’t remove packaging, we work to ensure it is recyclable, and actively encourage our own branded suppliers to do the same.
“The new paper-based Pringles tube from Kellanova demonstrates the tangible environmental opportunities that exist across food packaging that work for customers and the planet. We hope to see other suppliers take similar steps to improve packaging across all the products we sell.”