Aldi has been revealed as this year’s cheapest supermarket for Christmas dinner by consumer group Which?.
A price comparison conducted by the group revealed that shoppers will pay almost £20 less if they buy their festive shop at Aldi or Lidl in comparison to the most expensive supermarket.
Which? examined the prices of 12 popular festive foods – such as turkey, potatoes and a Christmas pudding – and found a basket of Christmas dinner essentials at Aldi only cost £33.80.
In second place came Lidl at £33.84 – only 4p more than Aldi.
The most expensive supermarket was revealed to be Waitrose, with Christmas dinner costing consumers £52.68 – £18.88 more than Aldi.
Morrisons and Tesco were found to have introduced the biggest price rise for turkey in the past year.
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At Morrisons, the price of turkey rose 15% from an average of £21.99 in 2022 to now £25.35 for the same size.
Tesco also had a significant rise, increasing from an average of £17 in 2022 to £19.50 in 2023, representing 15% climb.
Ele Clark, Which? retail editor, said: “With food prices still very high, we know lots of people will be feeling the pinch this Christmas so it’s good to know that there are significant savings to be made by choosing one of the cheaper supermarkets.
“While Aldi and Lidl were the cheapest retailers in our analysis, two traditional supermarkets were not far behind, meaning most people are likely to live reasonably close to a store where they could pick up their turkey and other festive essentials for under £40.”
Yet some critics pointed out factors like the report’s disregard of changing prices and festive discounts, as making the Which? Christmas dinner ranking as “misleading”.
“Yet again Which? is drawing extremely misleading conclusions, based on a bizarre selection of products and out of date prices. This research simply does not reflect the phenomenal value that customers will find when they shop with us this festive season,” said a Sainsbury’s spokesperson to the Telegraph.
Andrew Opie, director of food and sustainability at trade association the British Retail Consortium (BRC) added: “Supermarkets are working around the clock to deliver the best value they can for their customers.
“Many are introducing further discounts in the run-up to Christmas as they seek to support their customers through the rising cost of living, though this will not be accounted for by Which? as its analysis has taken place over a month before Christmas.”
1 Comment. Leave new
As long as you don’t mind your shopping chucked at you.