Cadbury is bringing back its Dairy Milk Chocolate Coins this Christmas, after almost a decade away from the shelves, and is promoting the return via a festive marketing campaign.
Developed in partnership with creative agency VCCP, the confectionery brand has launched a billboard activation featuring various houses covered with Cadbury-branded and festive-themed Christmas lights.
The Mondelēz-owned brand discontinued the popular chocolate stocking filler in 2014.
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The coins will be available in grocery retailers, including Morrisons and Sainsbury’s, which both price the product at £6 (the latter with a Nectar card).
Asda offers the money box and an additional refill of coins for £7.50.
“Cadbury Coins had been missing from UK shelves for almost a decade, so we wanted to make a lot of noise to celebrate their return,” said Mondelēz International senior brand manager for Cadbury Christmas and Halloween, Emma Jayne Paxton.
“Coins coming back meant our Christmas spirit was revitalised and we’ve unapologetically gone all out with our decor to shout about their return, spreading our contagious festive cheer. Bring on Cadbury coins and bring on Christmas.”
Cadbury junior brand manager Katie Hill added: “If you cast your mind back to 2014, you may remember that we caused disappointment across the nation, as we announced the sad discontinuation of our much-loved Chocolate Coins.
“We’ve listened to customer feedback and we’re thrilled to be able to finally announce we’ll be bringing back this beloved holiday treasure this year – a product which represents festive joy and delicious nostalgia for so many.”