Kraft Heinz has reshuffled its global leadership team ahead of its new CEO joining next year, as part of its strategic plan to target ‘must-win’ markets.
Diana Frost will assume the position of global chief growth officer, after successfully leading the North America region, and previously also Canada.
Similarly, Willem Brandt is set to take on the role of president for Europe and Pacific developed markets, expanding his responsibilities beyond Continental Europe.
The newly formed executive team comes ahead of new CEO Carlos Abrams-Rivera’s arrival.
Taking over from Kraft Heinz’s outgoing Miguel Patricio, Abrams-Rivera is eyeing growth in specific regions.
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“Our strategic plan maps our ‘jobs to be done’ in each of our ‘must-win’ markets and defines the areas where we believe we need to focus to accelerate our growth.
“Our updated structure is designed to help us activate that strategy- with a focus on profitable growth and a dynamic omnichannel.”
The leadership shake comes amid a series of new ventures for the world’s fifth-largest food and beverage company.
Last month, Kraft Heinz reported a 9.7% rise in pre-tax profits to £161m in 2022, while revenues were up 12.8% to £899.7m.
Earlier this year, Kraft Heinz began expanding from its original range, with innovations including a Heinz and Absolut vodka pasta collaboration, a consumer loyalty programme and new products, such as Hot Cross Bun mayonnaise.
