Sainsbury’s has launched ‘Your Nectar Prices’ for the first time on Sainsburys.co.uk, allowing users to get personalised prices online as well as in stores.
Until now, Your Nectar Prices has only been available to digital Nectar users when shopping in the grocer’s stores using SmartShop.
However, digital Nectar customers will now receive up to 10 personalised prices each week, with savings of up to 30% on each product visible on the Nectar app or dedicated page on the Sainsbury’s website.
The list of items is based on the products a customer purchases on a regular basis, as well as what Nectar thinks they may want based on shopping habits.
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Your Nectar Prices are refreshed every Friday and are valid for seven days, with offers able to be used more than once.
Nectar director of loyalty and CRM, Alex Naisby, said: “Offering great value to customers is important to Sainsbury’s and Your Nectar Prices aims to help where it really matters, by offering savings on products people love and regularly buy.
“Sainsbury’s customers have already saved millions of pounds by taking advantage of Your Nectar Prices in store via SmartShop and so we’re pleased to now offer it to a wider pool of shoppers. We want as many customers as possible to reap the benefits of our personalised prices.”
In 2023 so far, customers have saved over £30m by using Your Nectar Nectar Prices offers in store via SmartShop.
