Healthy snack company Dole has launched a new packaging redesign for it’s range of fruit jellies.
As a result of the new design, the packs from the global market leader and FMCG brand will now feature a clear ‘no added sugar’ message on the front and a ‘vegan friendly’ claim, due to a recipe change for their fruit in the jelly ranges.
Current estimates from the brand suggest that around 3% of the UK population are following a vegan diet, a number which has been slowly rising.
A recent survey by StreetBees of nearly 50,000 consumers showed that the number one attribute sought when deciding on what to eat and drink was ‘no added or low sugar’ content.
Last year, Dole Sunshine Company launched a campaign calling attention to snacks with low nutritional value by printing ads in ink made mostly using fruit.
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Dole Sunshine Company sales director for the UK, Andrew Bradshaw said: “The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so.
“With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy.
“When it comes to snacking, fresh fruit can sometimes be considered a bit virtuous or perhaps not the most exciting option, so we wanted this new packaging to remind our consumers that our fruit snacks provide all the health benefits of fresh fruit but at a low price and in a format which is delicious.”
The news comes as Aldi has launched its biggest ever round of price cuts on its fruit and vegetable essentials range, including bananas, apples, spinach and courgettes.
