Nespresso UK has partnered with Royal Mail with the aim of transforming coffee capsule recycling for households across the country.
According to the iconic coffee company, customers now have two new options for recycling their coffee capsules with the UK’s most trusted delivery company.
They can either arrange a free doorstep collection from their local postie using Royal Mail’s returns service, or drop them off at any of the 14,000+ Royal Mail drop-off locations – including Royal Mail Customer Service Points and Post Offices.
Research commissioned by Nespresso has shown that recycling is simple and convenient, despite 91% of Brits claiming they often recycle, many said they find recycling confusing (42%), and difficult (32%).
As a result, the partnership looks to increase nationwide access to easy and effective recycling methods for its individual capsules.
Nespresso’s capsules are made with 80% recycled aluminium, which is then turned into new products such as beverage cans and car components.
The news comes as parent company Nestlé has been criticised for its “flawed approach” to designing targets to reduce the levels of fat, salt and sugar in its products.
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CEO of Nespresso UK and ROI, Anna Lundstrom said: “Nespresso’s official partnership with Royal Mail brings recycling to the heart of the community, no matter where you live in the UK.
“Royal Mail is not only an iconic British institution, it also is recognised as having the lowest emissions per parcel as their ‘feet on the street’ posties walk up to a billion steps a day.
“Recycling needs to be convenient, simple, and sustainable – and our partnership with Royal Mail is central to achieving that vision.”
Chief Commercial Officer at Royal Mail, Nick Landon commented: “We’re really pleased to be working with Nespresso to support their coffee capsule recycling. Everyone knows when their postie delivers so it’s really convenient to arrange for them to collect at the same time.
“If customers aren’t going to be in, Royal Mail can also collect from a safe place. To make it even more convenient, if customers don’t have a printer our posties can print and bring the label to the doorstep.
“And if Nespresso customers don’t want to arrange a collection, they can drop their capsules off at one of our 14,000+ Royal Mail locations. This is part of our commitment to continuously make our services more convenient as we re-invent the way we deliver to and collect from our customers.”
Nespresso first appointed its former chief brand officer (CBO) Anna Lundstrom to CEO last year.
