Lidl has re-launched its wine tasting in the dark even series, ‘Chateaux Noir’ to showcase cheaper wine this Christmas amid the cost-of-living crisis.
Guests will blindly taste test wine from Lidl and major drinks brands, with the discounter looking to change the perception that quality wine doesn’t need to be expensive this festive season.
This comes as more than a quarter of consumer still think premium labels are better quality and are willing to pay up to £12.50 for a bottle when hosting, compared to nearly £9 on average when buying for themselves.
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The event series also looks to showcase a variety of wines as over half (51%) will only purchase the wine they know and 23% have a go-to bottle.
Hosted by Lidl GB master of wine, Richard Bampfield, Chateaux Noir will begin next month at Leake Street Waterloo, London on Friday 10 and Saturday 11, followed by Argyle Street Arches, Glasgow on 17 and 18 November and West Bay Titanic Hotel, Liverpool on 24 and 25 November.
Tickets cost £5, with all proceeds going to the NSPCC.
Bampfield said: “At Chateaux Noir, not only do we want to challenge preconceptions about affordable wine and prove to customers that great taste isn’t determined by premium branded price tags, but to open people’s minds and challenge what they think they know already about wine.
“This Christmas, Chateaux Noir is encouraging shoppers to rip up the rule book and start experimenting – ultimately, there is no ‘right’ or ‘wrong’ way to drink wine – if you love it, then that’s all that matters.”
