Waitrose is in talks to sell groceries on Amazon UK website as it looks to reclaim the market share it lost during the cost-of-living crisis.
The pair have been considering a third-party deal which could see the upmarket retailer selling a range of products via the ecommerce giant, The Telegraph reported.
While talks are said to be are ongoing, there is no certainty that the deal will go ahead.
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This comes as Iceland Foods and Amazon struck a new deal last month, which will see the frozen food retailer selling own-brand fresh and frozen items, as well as branded products from Greggs and Heinz on its UK site.
Morrisons and Co-op have also made similar moves to make their products available via Amazon’s website.
According to Kantar, Waitrose grocery market share has fallen from 5.1% to 4.6% since the start of 2020.
In a bid to reach more consumers and make the grocer’s stores “more accessible and more appealing”, Waitrose executive director James Bailey has pledged to relocate “terribly organised” shops as part of a major overhaul of its store estate.
