Amazon is set to launch Iceland Foods products on its UK site after the companies signed a new deal.
The items will initially be rolling out in some parts of Greater Manchester, however, these will also be available in other areas in coming months, The Independent reported.
The frozen food retailer’s products featured on Amazon UK will include own-brand fresh and frozen items, as well as branded products from Greggs and Heinz.
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Iceland chief customer and digital officer, David Devany, said: “We’re committed to helping our customers shop the way they want and access our great value products whenever they need them most.
“Partnering with Amazon is yet another way that Iceland customers can get their hands on our exclusive brands and freezer favourites.
“This is also an exciting opportunity for us to introduce new shoppers to the benefits of shopping with Iceland.”
This follows similar moves by Morrisons and Co-op to make their products available via Amazon’s website.
