Tropicana is expanding into the smoothie category with the launch of Tropicana Kids, featuring two new flavours.
Now available in supermarkets nationwide, the range includes two flavours: Pineapple & Mango and Strawberry & Banana.
According to the popular chilled juice brand, only 1 in 10 children are currently getting one of their 5-a-day in the UK. As a result, Tropicana Kids aims to provide an easy win for parents and guardians as it is made with 100% real fruit and counts as one of your five-a-day.
With Tropicana currently reaching nearly 20% of households, the brand is on a mission to stock products that cater to a range of shopper needs. For example, earlier this year, Tropicana brought its quality best-selling juices into the ambient aisle.
The kids smoothies launch comes straight off the back of the firm rolling out a new creative platform ‘It’s THAT Juice’, with the biggest media investment in three years to further distinguish itself in the category.
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Earlier this year, Tropicana expanded its range of natural breakfast juices with two new flavours: Strawberry & Banana and Pineapple & Pink Guava Crush.
Marketing Director UK&I at Tropicana Brands Group Liz Ashdown commented: “Tropicana is the UK’s Number one juice brand and combines over 75 years of fruit expertise.
“Launching a new kids smoothie as part of our expanding range is an exciting step for Tropicana, allowing us to cater to new shopper trends and offer a convenient and healthy solution for families.”
“Shopping for your family can be a difficult task for parents and guardians, who are looking for ways to make meals and snack times more healthy and convenient, so stocking a smoothie that is just for kids by a brand that people of all ages already know and love, is a simple way for retailers to help make their lives that much easier.”
