Tropicana is expanding its range of natural breakfast juices with two new flavours that will be hitting shelves at the end of the month: Strawberry & Banana and Pineapple & Pink Guava Crush.
As with all from the UK-based chilled juice brand, a 150ml glass counts as one of your five a day, and contains naturally occurring sugars and no added sugar.
Strawberry & Banana is a blend of apple, strawberry, banana and blueberry, and Pineapple & Pink Guava Crush is a blend of apples, pineapple, and pink guava – both with an RRP of £2.75 (850ml).
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Since strawberry & banana is currently the number one smoothie flavour most commonly enjoyed at breakfast time, the UK-based chilled juice brand is capitalising on its popularity by bringing the flavour into its ‘not from concentrate’ (NFC) category.
NFC represents a bigger market share than smoothies at breakfast time, and presents a profit gain opportunity for retailers due to the added health benefits of the juice.
Furthermore, joining Tropicana’s Sensations range is Pineapple & Pink Guava Crush, which caters to ‘rest of the day’ moments outside of breakfast. According to the brand, 30% of juice is consumed with lunch and evening meals, where consumers tend to reach for more exotic flavours.
The two NPDs also include anti-food waste messaging on the carton, in line with Tropicana’s partnership with the anti-food waste company Too Good To Go and its ‘Look, Smell, Taste, Don’t Waste’ campaign.
“Tropicana is committed to creating delicious fruit juices that can be enjoyed from breakfast through to dinner, and these new additions are a testament to that,” head of marketing, Juices UK at Tropicana Brands Group, Caroline Wilding said.
She added: “Strawberry & Banana is a family favourite flavour combination that will keep everyone happy during the morning breakfast rush, whereas Pineapple & Pink Guava Crush extends our positioning as a go-to for rest of the day occasions with its mocktail-inspired fruit blend.”
“In 2023, we are continuing our partnership with Too Good To Go, giving consumers a little nudge to help the planet by reducing their food waste whilst also saving a little money for themselves,” Wilding commented.
The news comes as the demand for water-based drinks is increasing as value sales in the category across Europe grew by around 9% in 2022 on inflationary trends, new research shows.
