Aldi is adding the signs and symptoms of bowel cancer to its own-brand toilet wipes to raise awareness of the fourth most common cancer in the UK.
The updated packaging follows the addition to the information on all its packs of toilet roll as part of Bowel Cancer UK’s #GetOnARoll campaign last June.
The packaging on the discount grocer’s toilet roll and toilet wipes includes a summary of symptoms with a QR code for shoppers to find out more about the signs and help via the Bowel Cancer UK website.
Aldi UK managing director of buying Julie Ashfield said: “By adding the symptoms of bowel cancel onto both our toilet roll and wipe packs, we hope to help even more people become familiar with what signs to look out for.”
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Bowel cancer affects thousands of people each year, with early detection critical for treating and even curing the disease.
Ashfield added: “We understand that spotting the signs early is vital, so if we can raise awareness and direct people to Bowel Cancer UK for more information, we hope to make a real difference.”
Bowel Cancer UK chief executive Genevieve Edwards said: “The disease is the second biggest cancer killer in the UK, but currently fewer than 40% of people are diagnosed at the earlier stages, when it is easier to treat.
“Having the symptoms on packs of wipes and loo roll packaging should encourage people to contact their GP quickly if they spot any symptoms, and hopefully, get an earlier diagnosis.
“This important initiative will undoubtedly save lives from the disease in the future, and we thank Aldi for its support in raising greater awareness to their valued customers.”
M&S had previously also launched its own-brand toilet roll packaging featuring bowel cancer symptoms.
In turn, this August Morrisons added written advice to underwear labels, urging people to contact their GP practice if they spot potential symptoms of breast or testicular cancer.
