Kellogg’s is celebrating its milestone of further reducing salt and sugar content in its products by commissioning a themed art exhibition.
The iconic breakfast brand reduced the sugar and salt content by 18% and 23% respectively across all its cereals, whilst also increasing fibre by 20%.
Furthermore, in its children’s cereals, sugar has been reduced by 36%, salt by 37%, and fibre has increased by 52%.
It forms part of Kellogg’s Better Days Promise, which aims to create better days for 3 billion people by the end of 2030.
To mark these efforts, Kellogg’s has commissioned eight up-and-coming artists from around the world to create a series of pieces made entirely out of salt and sugar.
The Kellogg’s Reductive Art Exhibition opens to the public on 8 and 9 September at the gallery@oxo in London.
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A spokesperson at Kellogg’s comments: “People today want more from companies like ours. They not only expect food to taste good, but to do a world of good too.
“We’re committed to helping address Europe’s chronic lack of fibre by ensuring all of our breakfast foods are either a source of, or high in fibre by the end of 2023.
“As a result, all our children’s cereals are now classified as non-HFSS in the UK. We’ve achieved all of this without using artificial sweeteners, flavours or changing our recipes too much to ensure that our food continues to taste great.”
They added: “As part of our continued efforts to support consumers in making healthier food choices we created The Kellogg’s Reductive Art Exhibition – an art installation to help visualise the amount of sugar and salt that has been removed from our cereals.”
The news comes as Nisa has received a donation of £4,000 from Kellogg’s that is going towards its Making a Difference Locally (MADL) charity to support breakfast clubs in schools.
