Kellogg’s donates £4,000 to Nisa in support of breakfast clubs in schools

Nisa has received a donation of £4,000 from Kellogg’s that is going towards its Making a Difference Locally (MADL) charity to support breakfast clubs in schools.

The donation to MADL will be made available in eight £500 donations, and all entries can only be applied for by Nisa retailers.

Kellogg’s has been supporting school breakfast clubs in the UK since 1998. The partnership with the convenience retailer is an extension of Kellogg’s 25 Years of Breakfast Clubs campaign.

The iconic breakfast brand continues to play a huge role by providing cash grants to the UKs most in need schools and support to over 3000 schools within its Breakfast Club Network, helping them to open their doors and feed children in the morning.

Furthermore, the MADL charity helps the stores achieve this by allowing them to nominate charities or good causes that are local to them to receive a specific donation from Nisa.

Donations may go towards local sports teams, hospices or one of the many charities operating in the UK.

Earlier this year, it was revealed that over £1m was donated to local communities across the UK last year through Nisa’s MADL charity. In total, Nisa stores made 2,142 donations to good causes in 2022, totalling £1,085,828.

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Head of Charity at Nisa Kate Carroll said: “We are extremely grateful to Kellogg’s for the donation to MADL and the impact it will have on supporting breakfast clubs in schools.

“We always look to work together with our partners and suppliers to create funding opportunities in the community and this collaboration demonstrates how successful this work can be.”

ESG manager for Kellogg’s UK Heather Murphy commented: “We’ve been supporting breakfast clubs in the UK for 25 years, so we understand the impact being hungry can have on children – from their ability to learn, to their mood.

“It’s great to be able to extend our support of breakfast clubs, by partnering with NISA’s Making a Difference Locally.’’

Nisa retailers also have a partnership with Too Good To Go, where they have saved over 150,000 meals since teaming up in 2019.

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