Marks and Spencer has price locked 140 popular food products until the end of the year, with price drops on core lines such as cheese and butter.
Price-locked lines include RSPCA Assured outdoor-bred British pork sausages, which are priced at £2 for a pack of eight, homestyle frozen chips, priced at £2.50 for 1kg, and Braeburn apples, £1.70 for six.
The price of 350g British mature cheddar has been reduced from £2.80 to £2.65, while a 250g British salted butter has been cut from £1.90 to £1.80. Both lines are also part of M&S’s ‘Remarksable Value’ range.
The upmarket retailer’s food sales were up by over 11% in 19 weeks to 12 August, and it now expects to deliver profit growth in the year to 1 April 2024.
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M&S Food MD Alex Freudmann said: “This week we’re delivering big investments in value on the shelf by extending the price lock on over 100 products and investing in our Remarksable range, and while customers continue to prioritise value, they also don’t expect any corners to be cut.
“Our latest Farm to Foodhall campaign champions dairy farmers like David Irwin who go the extra mile for M&S to deliver products of outstanding quality, and raise the bar to meet our leading RSPCA Assured animal welfare standards.
“As part of the M&S Milk Pledge we’re committed to paying a fair and leading milk price to every dairy farmer. So when shopping at M&S customers can be confident that great value on the shelf will also mean great support for British farmers.”
M&S has been running a series of price locks on popular grocery lines since November last year. The latest round saw the retailer cut the price of over 70 family staples and extend its price lock on 150 customer favourites.
